{"product_id":"bay-filler-90-day-shop-marketing-system","title":"Bay Filler: 90-Day Shop Marketing System","description":"\u003ch3\u003eMarketing is the thing that gets done in February\u003c\/h3\u003e\n\u003cp\u003eBays are empty, so you post something. Then April comes, the shop is full, and nothing goes out for eleven weeks. Then February comes back around. This is ninety days of it decided in advance, so it stops depending on how the week went.\u003c\/p\u003e\n\u003ch3\u003e90 posts, one a day\u003c\/h3\u003e\n\u003cp\u003eEach of the 90 posts comes with the hook, the full caption written out, and a description of a photo you can take on your phone in thirty seconds. Not a photo shoot. A rotor on the bench, a tech's hands, the board on a Monday morning. The posts rotate across six content types so two of the same kind never run back to back, and a 13-week calendar tells you which post goes out on which day.\u003c\/p\u003e\n\u003ch3\u003e12 seasonal campaigns\u003c\/h3\u003e\n\u003cp\u003eOne per month. Each one has the post copy, a text blast under 160 characters, the email, and a window sign. Written, sized and ready to run.\u003c\/p\u003e\n\u003ch3\u003eThe referral program\u003c\/h3\u003e\n\u003cp\u003eThe card copy, the rules, five scripts for handing a card across the counter without it being awkward, and the math on what a referral is worth to a shop, so you can set the reward at a number that makes sense instead of guessing at it.\u003c\/p\u003e\n\u003ch3\u003eThe fleet kit\u003c\/h3\u003e\n\u003cp\u003eThis is the part that fills bays on a Tuesday.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eThe eight types of local business worth calling\u003c\/li\u003e\n\u003cli\u003eThe letter to send\u003c\/li\u003e\n\u003cli\u003eThe phone script\u003c\/li\u003e\n\u003cli\u003eSix objections with answers\u003c\/li\u003e\n\u003cli\u003eHow to price fleet work so volume does not cost you money\u003c\/li\u003e\n\u003cli\u003eThe follow-up sequence, because the first call is almost never the one that lands the account\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eThe trackers\u003c\/h3\u003e\n\u003cp\u003eAn Excel workbook, 7 tabs: posts published, referrals in and out, the fleet pipeline by stage, and where every new customer came from. That last tab is the one that tells you what to keep doing and what to stop.\u003c\/p\u003e\n\u003cblockquote\u003eNone of this requires an ad budget. It is posts, printed cards, phone calls and letters.\u003c\/blockquote\u003e\n\u003ch3\u003eWhat is in the file\u003c\/h3\u003e\n\u003cp\u003eAn 81-page PDF playbook and the Excel workbook. One-time payment of $38.90. Instant download. The workbook works in \u003cstrong\u003eExcel and Google Sheets\u003c\/strong\u003e. No subscription, nothing to connect, no account to create.\u003c\/p\u003e","brand":"Mechanivo","offers":[{"title":"Default Title","offer_id":54969446596945,"sku":null,"price":38.9,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1051\/9275\/1441\/files\/06_bayfiller_1.png?v=1789544345","url":"https:\/\/mechanivo.com\/products\/bay-filler-90-day-shop-marketing-system","provider":"Mechanivo","version":"1.0","type":"link"}