A written post with its hook, the full caption and a description of the photo to take

Bay Filler: 90-Day Shop Marketing System

€38,90
€38,90 €88,90
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A written post with its hook, the full caption and a description of the photo to take
  • A written post with its hook, the full caption and a description of the photo to take
  • 13-week posting calendar showing which of the 90 posts runs on each day
  • Fleet account kit listing the eight local businesses to call, what each one is worth and the phone script
  • What you get: the 81-page playbook, the 7-tab workbook and the fleet-account kit
  • A written post with its hook, the full caption and a description of the photo to take
  • 13-week posting calendar showing which of the 90 posts runs on each day
  • Fleet account kit listing the eight local businesses to call, what each one is worth and the phone script
  • What you get: the 81-page playbook, the 7-tab workbook and the fleet-account kit
Bay Filler: 90-Day Shop Marketing System

Bay Filler: 90-Day Shop Marketing System

€38,90
€38,90 €88,90

Marketing is the thing that gets done in February

Bays are empty, so you post something. Then April comes, the shop is full, and nothing goes out for eleven weeks. Then February comes back around. This is ninety days of it decided in advance, so it stops depending on how the week went.

90 posts, one a day

Each of the 90 posts comes with the hook, the full caption written out, and a description of a photo you can take on your phone in thirty seconds. Not a photo shoot. A rotor on the bench, a tech's hands, the board on a Monday morning. The posts rotate across six content types so two of the same kind never run back to back, and a 13-week calendar tells you which post goes out on which day.

12 seasonal campaigns

One per month. Each one has the post copy, a text blast under 160 characters, the email, and a window sign. Written, sized and ready to run.

The referral program

The card copy, the rules, five scripts for handing a card across the counter without it being awkward, and the math on what a referral is worth to a shop, so you can set the reward at a number that makes sense instead of guessing at it.

The fleet kit

This is the part that fills bays on a Tuesday.

  • The eight types of local business worth calling
  • The letter to send
  • The phone script
  • Six objections with answers
  • How to price fleet work so volume does not cost you money
  • The follow-up sequence, because the first call is almost never the one that lands the account

The trackers

An Excel workbook, 7 tabs: posts published, referrals in and out, the fleet pipeline by stage, and where every new customer came from. That last tab is the one that tells you what to keep doing and what to stop.

None of this requires an ad budget. It is posts, printed cards, phone calls and letters.

What is in the file

An 81-page PDF playbook and the Excel workbook. One-time payment of $38.90. Instant download. The workbook works in Excel and Google Sheets. No subscription, nothing to connect, no account to create.